Quantifying the value of project activities such as communications, training, coaching and building a sponsor network can be difficult. Most professionals intuitively appreciate that these are valuable activities that can help make the implementation of a new process or tool more successful.
In practice though, many project leaders struggle to determine how important they are and when they should be allocating their limited budgets to those activities. This is natural and understandable because the value of these activities varies from project to project.