by Sarah Kingdom-Evans, Account Principal
I have read several articles over the past few days recognising that our 'Soft Skills' need to be taken seriously, with skills such as communication, initiative and interaction quoted. Such importance is attributed to these traits that the Development Economics Group has put an £88bn annual value on such qualities in the workforce. However, in our industry where there is a technological reliance, how do we recognise and develop the attitude and characteristics that will enable us to successfully develop our business, with an equal measure of academic qualifications?